You have to understand THIS, if you want to succeed in our industry ⬇️

No one cares about insurance. So whenever you start ANY conversation with "Do you have the new kind of life insurance?"..

NO ONE GIVES A F*CK what you have to say.

As a Life Agent, you MUST understand how important it is to talk to Potential Clients about WHAT THEY CARE ABOUT, instead of leading your conversations with discussions about insurance.

Remember:

👉🏼People care about their family

👉🏼People worry about their future

👉🏼People want to have financial security when they retire

So what can you do to HELP THEM with the things they care about?

Try this when you next talk to a prospect:

👉🏼Talk About Their Goals Ask questions like: ➡️ "What does financial freedom mean to you?" ➡️ "How do you picture your family’s future in 10 years?"

This helps them focus on emotional outcomes, not just the product.

👉🏼Position Yourself as an Expert, Not a Seller Say things like: ➡️ "I help families design a plan for financial independence." ➡️ "Let’s create a strategy to protect what you’ve built and grow your wealth." This reframes the conversation to solutions instead of sales.

👉🏼Explain the Bigger Picture Don't say: ❌ “This insurance policy covers XYZ.” Instead, say: ✅ “This plan ensures your family is taken care of while helping you grow your savings tax-free.” Focus on their future, not just the product.

The second your conversations start to shift to how you, as an expert, can help relieve people's worries, and make their future more secure, you'll find that people will start gravitating towards your advice.

They will begin to ask for your help, rather than you asking for them to listen.

What are other factors that you believe most prospects care the most about? Any suggestions?

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