I saw this question on reddit and thought it was interesting.

Before I answer this, let me ask you one question.

If, let's say, you do get leads, or you do invest in lead generation...

Do you know what to do to guarantee that the leads you get, convert to actual paying clients?

This is the mistake I see a lot of agents make.

They go out, they get leads. But that's as far as the relationship goes. They just end up as leads, and never become actual clients.

Imagine owning a pizza place in New York, and you invested in Marketing... AND IT WORKED.

Customers enter your doors, but you don't have anything to sell them because your oven is broken.

You have nothing to offer customers who saw interest in your marketing. So what happens? they just walk back out the door.

The same goes for how you should be approaching leads in this industry.

What's the point of even promoting yourself if you don't have the right skills to turn leads into paying clients?

Not to mention if you do acquire the right skills, what is your area of focus?

Because you need specific skills and knowledge for different aspects of this industry.

For example..

If you're only prepared to talk to people about final expense insurance, you will be completely ill-prepared to talk to people about retirement and savings.

If you do talk to people about retirement and Tax-Free options, do you even know how to specifically tackle that approach and extract pain points and problems?

Or are you just simply trying to sell them insurance and asking them what THEY think they should be doing for their retirement?

If that's the case, you will also massively crash and burn if you don't have the right skills to identify the problem and the CORRECT SOLUTION.

So it doesn't even matter if you get leads if you don't know how to take them all the way to the FINISH LINE 💯

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