This week's Client of the Week is Wayne Robbins, owner of MedX Physiques in Poole, UK. Wayne opened MedX Physiques in 2013 after importing 10 MedX machines from the US. More than a decade later, he's built such a strong reputation that word-of-mouth referrals were bringing in more clients than he could handle. He literally had to stop taking new clients until he could increase capacity. Here's what's happening: - Recently had his most profitable month since opening in 2013. - Built almost entirely through word-of-mouth and client referrals. - Used the HIB Pro Blueprint to clarify his vision and build systems for growth. - Implemented our hiring process and recruited Fionn, a promising new trainer who's rapidly developing. - Now building the foundation to grow beyond Wayne without compromising workout quality. And the client results remain remarkable. One client's latest DEXA showed a 7.3% increase in spinal bone mineral density and 5.6% at the hip, alongside losing 2 stone. Wayne has spent years obsessing over delivering precise, individualized strength training. Now he's learning how to scale remarkable workouts without sacrificing what made MedX Physiques successful in the first place. If Wayne's story resonates with you and you want help growing, book a call with me here

Note: Sorry for my audio! I will make sure it's better quality next time. You just might have to play around with your volume. - @Todd Rheins hits his one year goal! - Dealing with neck pain - Helping @Talat Can Ayhan improve virtual workouts - Why you should not be an expert at it all - @Jeffrey Shaw crazy dieting 😝 Interested in more help to start and grow your strength training business? Book a call with me here

What’s in store for you in Strength Forum 2026 and who – and what – should you take with you? Discover Strength CEO talks about why this event is like no other fitness business event you can find — Watch it now ━━━━━━━━━━━━ 02:28 - What was the reason for starting Strength Forum? 06:04 - When is Strength Forum 2026 going to happen? 06:53 - Luke’s favorite moments from previous ones 09:05 - Strength Forum improvements 10:10 - What makes Strength Forum different from other fitness conferences and events? 12:21 - What’s happening at this year’s Strength Forum? 24:17 - Why should you care about Strength Forum? 27:21 - How can you get the most value from the Strength Forum? 29:03 - Who is this event for? 32:24 - Is this event gonna cost me an arm and a leg? 33:27 - Lawrence says something that Luke won’t 35:00 - How to get a good hotel room rate (act fast!) 37:19 - The deeper meaning and motivation behind Strength Forum ━━━━━━━━━━━━ Luke Carlson | Official Website | Luke on Instagram | Discover Strength | Discover Strength Franchise