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Most Strength Training Businesses Don’t Have a Lead Problem
Most strength training business owners think they need more leads. More marketing. More content. Maybe even ads. But that’s not the real problem. The real problem is this: Your Service Isn't Generating Enough Referrals. And no amount of marketing fixes that. In our niche, this is actually a HUGE advantage. Done right, a strength training business should grow primarily through referrals. Why? Because you're Different: - Efficient 30-minute workouts, 1-2x/week - Extremely safe - Truly evidence-based - Results are tangible - The experience is personal - Relationships are strong If your service is dialled in… Your clients should be bringing people to you. So what’s the new way? It’s not ā€œno marketing.ā€ It’s this: Fix the experience → unlock referrals → then amplify with simple marketing That’s the HIB Blueprint. We focus on: - Delivering workouts that drive referrals - Creating an experience clients talk about - Building systems that increase client usage & results - THEN layering in simple, focused marketing (outreach, email, content) That’s how you get: - Live Oak Strength: $20k → $77.4k/month - Optimization Lab: $8.8k → $19.7k/month - Evolved Strength: $34.4k → $58.4k/month No complicated funnels. No reliance on ads. If your business isn’t growing… Don’t ask: ā€œHow do I get more leads?ā€ Ask: ā€œWhy aren’t my clients bringing me more people?ā€ Fix that—and everything gets easier. If you want help implementing this: Comment NEW and I’ll reach out.
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Most Strength Training Businesses Don’t Have a Lead Problem
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Sow Seeds. Reap Rewards (Coffee Hour)
We talk about content strategies to get more clients, how to start a HIT business, business models (20min sessions vs small group), and much more. QR code card template to get more Google Reviews Want me to help you grow your strength training business? Apply Here
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Sow Seeds. Reap Rewards (Coffee Hour)
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I Failed My Way Through My 20s. Now My Clients Win Big.
This is a very un-British post… but here we go. A slightly self-aggrandising life update. (But first—context.) I’m 38. I scraped through university with a 2:2 in English & Media šŸ˜† Spent most of my 20s being terrible at sales jobs… (I called my mum after day one and cried... yes, really) and building businesses that went nowhere. šŸ’„šŸš— Then around 30, something clicked (better late than never). šŸ’” Here’s what’s happened since: - Sold $10M+ in contract revenue in my IT sales career. - Grew the High Intensity Business Podcast (formerly Corporate Warrior) to: – 560+ episodes – 1.3M+ downloads 🤯 – 4.8/5ā˜… from 134 reviews - Co-founded Optima Strength – Sold 76 personal training memberships at ~$376/month šŸ’Ŗ And more importantly—what my clients have done: - Live Oak Strength: $20k → $77.4k/month - Optimization Lab: $8.8k → $19.7k/month - Evolved Strength: $34.4k → $58.4k/month - Salus Strength: $79k NZD in their first full quarter - 39 other strength training businesses (verified): Add $12k–$50k/month in recurring revenue šŸ¤‘ - 300+ documented wins inside our private community (ā€œJust signed 3 new clientsā€, etc.) And this one meant a lot: For the past 2 years, I’ve worked closely with Kyle Recchia, CEO of The Perfect Workout (~80 locations across the US). ā€œWorking with Lawrence has been invaluable. His insights, drawn from working with so many businesses, gave me access to strategies and best practices I wouldn’t have discovered on my own. He helped me focus on what truly drives results, applying the 80/20 principle in a way that’s simplified our processes and amplified our growth. His guidance has given me clarity and confidence in scaling the business.ā€ šŸ“ˆ And the one that matters most: Built a gorgeous family I’m proud of with my beautiful wife, Aisling. ā¤ļø Next step: I’m opening up spots for a small number of strength training business owners who want to add $12k–$50k/month to their business.
I Failed My Way Through My 20s. Now My Clients Win Big.
Starting My Business - Progress and Lessons Learned
I want to document the development of my business and record insights if it may be of help to anyone here. Also, it will help me to record insights for my own reflection. Lawrence encouraged me to start a business diary on the forum so that’s what this is. Feel free to chime in or ask questions if anything is of interest to you. Currently, I have a business partnership with a local chiropractic and medical center that has a 1600 ft.² machine-based gym available to patients only. The creation of this partnership was a major lesson learned which I will document. It has not been perfect, but it allowed me to get back into personal training without any upfront costs other than the establishment of my LLC. I first became a personal trainer in 2010 after I got out of the army. I worked part time in a few clubs while I was going to college, which led me to managing a gym that was associated with a physical therapy clinic from 2016 to 2017. I got out of the business because the money was terrible, and I entered into corporate marketing and franchise operations at that time. I still work in inside digital marketing and sales to grocery store owners (a tough crowd!) Around 2023, I discovered Mike Mentzer through John Little’s videos. At that time, I shifted my own training style towards heavy duty for about a year. Somewhere around mid 2024, I discovered this podcast and dove a lot deeper into the evolution of high intensity training through the many leaders in HIT that we all know about. I also shifted my training more towards what I would describe as a Nautilus style HIT routine so that I could experience a more simple form of high intensity training without the complexities of pre-exhaust, super sets, etc. My reason for this is that I wanted to put myself in the shoes of a client with regards to workout timing, exercise selection, and overall general feeling at the end of a 30 minute HIT workout. Around the end of the year, I decided that I wanted to bring the style of training to more people and re-ignite my career as a personal trainer, all thanks to Lawrence and the many guests of the podcast.
Discontinued strength machines
There have been many pieces of equipment which are great which are no longer in production for whatever reason. Which discontinued exercise machines do you most want to return to production? For the purposes of this question I am disregarding how available such machines may be on the second hand market.
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High Intensity Business
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