Here's what I learned after studying 100+ top-performing Skool communities and their Facebook ads...
There’s a huge gap between a scroll-past and a "HOW DO I JOIN ASAP" moment.
And it all comes down to…
How you position the top benefits of your community.
Let me show you what I mean... 👇
❌ WEAK: "24/7 community access"
✅ STRONG: "Get your questions answered 24/7, even at 2am when you're tackling that final launch email"
❌ WEAK: "Weekly group calls"
✅ STRONG: "Hot seat coaching every Tuesday where you'll get personalized solutions to unlock your current growth bottleneck"
🔑 The Benefit Formula That Will ALWAYS Wok:
Feature + Specific Outcome + Emotional Benefit
Example: "Resource library" becomes:
"Swipe our proven templates that helped 100+ members land their first high-ticket clients"
❓If you’re running ads to your Skool (free or paid), how do you decide what benefits your target audience will be most excited about?