90% of FB Ads Fail in The First 3 Lines (Let’s fix it)

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Here's the truth...

The first 3 lines of your FB ad will either make or break your campaign's success.

Because let's be honest:

If your headline doesn't catch attention...

And your hook isn't strong enough...

The ad becomes TOTALLY useless! 🗑️

Here's the exact formula I use to write scroll stopping headlines & hooks:

✅ PEEK → POKE → PROMISE

PEEK: Share a specific result that creates curiosity "We helped a tired business coach 3X her community engagement in just 47 days..."

POKE: Highlight the gap between where they are and where they want to be "...while most Skool owners are still struggling to get members to even like their posts."

PROMISE: Show them the bridge to their desired outcome "Inside, I'm sharing the exact 3-part framework we used (including our engagement triggers, messaging templates, and member activation sequence)."

Why my example and the 3Ps formula work:

The specific number (47 days) makes it feel more real than if I were to say '50 days'
The contrast creates FOMO
You're promising a proven system, not generic tips
The language qualifies the audience (Skool owners)
It addresses a universal pain point (engagement)

Just try this copywriting formula for your next ad.

Or even better...

Test it against your current copy and watch your cost per lead drop 👊

What was the last ad that made YOU stop scrolling and click?

P.S. Sometimes the best hooks come from our own scrolling habits! 😉

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