4 copywriting rules I use for every email

When I got my first $2k client ever, I didn’t know what copywriting was.

But I had already closed my first sale, and I had an offer to fulfill.

I had to get real good, real fast.

So what did I do?

I got to work.

I started where most people get stuck… analyzing other people’s copy.

I had to distinguish good copy from bad copy so I could do what works and avoid what doesn’t.

I analyzed a 1000 pieces of copy (maybe more)

And there are 4 things that all great pieces of copy have in common:

If you look at the 3 images under this post, you’ll realize… they hit all 4 points.

So just COPY what works and start crushing those emails!

Comment your favorite line from these emails in the comments below 👇

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