I'm curious to hear from the group.
What are the most effective marketing strategies you're using right now?
And what's just wasting time and effort but not creating results?
For me:
What's working is creating strong client results leading to retention and referrals, and developing referral partnerships with other businesses who serve my ideal clients.
What's not is cold outreach on Linkedin. It was alright for a while but it's so saturated and spammy I'm not seeing results anymore.