Why $20/Month Feels Just Right... · Skool Group Leaders Network

Why $20/Month Feels Just Right...

Yesterday, I felt inspired to offer a special discount for my Skool for High Ticket Experts group. Normally, it’s $100 a month, but I decided to discount the price for just 24 hours because of the excitement around this group’s growth and the influx of new members into my ecosystem.

What happened next truly surprised me! Overnight, 3 people signed up for the $100 annual offer, and 2 others joined for $20 a month... 5 new members in total.

It actually felt really good to me.

This little experiment brought a few key insights to the surface for me:

First, I realized that it’s not about how much money someone pays to access the group. The price point is there to filter out people who aren’t genuinely interested.

My main objective is to see people consistently joining the group, but I also don’t want to give it away for free. I love that the $20 price point is a no-brainer for anyone curious about high-ticket sales and eager to explore my processes and systems.

The barrier is low enough to allow people to check out what I have to offer, yet it filters out those who aren’t serious. This also means people can afford to be in multiple groups, learning from various experts, without making hard financial choices.

I feel great about offering the group for $20 a month or $100 annually because it creates an accessible entry point while allowing the community to grow at its own momentum... without requiring heavy marketing or persuasion.

I had considered raising the price to $25 a month or $150 annually, but I love the simplicity of $20. It feels like the perfect balance... affordable and low-risk, while still maintaining value.

Plus, the group is already built, and there’s no cost to me for offering it at this price. Ultimately, I’m not in the business of marketing low-priced groups. My focus is on high-ticket offers, where the real money is.

But by offering the group at $20 a month, I can still provide incredible value to those interested in learning about high-ticket sales while growing the community naturally.

For now, $20 a month feels right, and if that changes in the future, I’ll adjust accordingly. What’s most important is that people keep joining, and the group continues to grow.

I encourage anyone running a community to test different price points and find what works best for them... one that keeps people joining without pricing themselves out of the market.

What are your thoughts on this approach? Feel free to share them below! For now, I’m sticking with $20 a month, and it feels just right.

If it ever feels good to offer it at a different price, I’ll make the change. But for now, I’m happy with where things are. The key lesson? Don’t give away your value for free... but find a price that works for you and allows your group to flourish.

26 comments