How AI is Changing High-Ticket Sales: My Key Takeaways

Yesterday, I posted something on my Facebook profile... just a casual comment about AI and high-ticket sales.

To be honest, I expected the usual responses... a few likes, maybe some light back-and-forth. But what happened next blew my mind.

It started when someone commented, "AI is awesome, but it will never replace human-to-human sales." Others jumped in, agreeing... some saying AI was too bland for them, others claiming they used it but only for backend tasks.

And then there were the doubters, the ones who flat-out said, “I hope you’re wrong...”

I couldn’t help but feel a little frustrated. Here I am, seeing the massive potential of AI... the big deal it is for making high-ticket sales more efficient and more personal at the same time. But the conversation wasn’t going where I expected.

And that’s when it hit me.

This isn’t just about AI being a tool... this is about how people are struggling with the balance of efficiency and human connection.

I realized the people who are really great at selling high-ticket offers aren’t ignoring AI... they’re using it to amplify their ability to build trust. They aren’t afraid of losing the personal touch...

...they’re leaning into it.

They’re using AI to streamline the boring stuff, like qualifying leads, so they can focus their energy on what they do best... connecting deeply with their clients.

In that moment, the conversation shifted for me. This was no longer a debate about whether or not AI was necessary... it was about how the top sellers in our space are using it to enhance their sales conversations.

And guess what? They're dominating because of it.

But then there was a low point...

Someone commented that AI makes them feel like their work as a writer and editor is being taken over. It felt like a gut punch because I realized that while AI is creating new opportunities for some, it’s also stirring up fear and uncertainty for others.

That’s real.

And it made me realize that part of my job as your leader isn’t just to push forward... it’s to help you navigate these emotions too.

So here’s my takeaway...

The people who are thriving in high-ticket sales aren’t running from AI.

They’re using it to their advantage... automating the things that don’t need their personal touch, so they can focus on what really matters: building relationships and closing deals.

They’re not stuck in the old ways... they’re preparing for the reality that’s already here.

Now I want to ask you this: As we build and scale our Skool communities, how are you preparing for this shift?

Are you embracing the tools that can make your process faster and more efficient without sacrificing your authenticity?

Or are you still trying to do it all by hand, hoping the old ways will keep working?

Let’s talk about it... because this is how we stay ahead, together.

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