Thanks to everyone who attended our free workshop today on niching down. We specifically focused on gaining clarity on the problem you solve.
Remember, if you don't solve a problem, you don't have a solution. Without a solution, you can't sell anything.
In this training, we went over:
- Why you need to solve a problem
- Examples from other industries (Tinder vs e-harmony)
- Why the problem you solve isn't linguistic
- Where you can find the problem you solve
- A case study of a student not knowing his own problem
- A reflection task
Here's another reflection task for you:
Imagine you teach in a language school. You have ten students in your class. Why are they there?
Think like the owner of the institution. What did they pitch those students?
What problem are they solving for those students?
It’s unlikely the school sold them on doing page 87 in the grammar book :).
Add your thoughts below.
As well, add the problem you solve for your clients below (at least what you have so far) and we can help you tweak it.
This is an essential component of any business, so let's get it right before we start building solutions.