So, I have just been looking at two modules - one on niche and one on inconsistent messaging (useful as I am about to get someone to overhaul my Instagram).
I know my niche is not niche enough - and I know the problem that many teachers have is that on social media other teachers may engage, but not our target audience (especially on LinkedIn - because who wants their boss knowing they need help with English)
However, I will try this week and see if anything changes -
I will write to the 40 year old consultant and young father with limited time and fear that his English isn't good enough (because of his fluency and lack of vocabulary) to talk to others - or doesn't have other people to talk to beyond his teacher, but wants to feel that he can communicate competently at his next international meeting.
Slightly worried my student may recognise himself 馃槙