How To Avoid "High Opt Out Rate" In DR Campaigns??
Hey guys, for context, I am about to start a new DR campaign in the CrossFit niche for one of my new clients. Although I am a little bit hesitant on how to format the "unsubscribe section".
For my last client, my A2P verified phone number got disabled halfway through the campaign for over 3 days, because I had "high opt out rates".
When delving into this, I realised that this was out of my control; because the list given was over 5 years old, so many people found it useless and instantly unsubscribed.
My only solution is to maybe improve the offer, but that is what I should always be doing anyway.
Another idea I had is to word the unsubscribe section differently: for example:
"Reply STOP to unsubscribe" ------> "Let me know if you aren't interested or just reply STOP"
My hypothesis for this is that giving them an option to say no, rather than an instant DND might lower the opt out rates.
Could anybody give their opinion or tips on this, I would be massively grateful, thank you
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Thomas Duckering
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How To Avoid "High Opt Out Rate" In DR Campaigns??
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