I'm feeling quite nervous but excited to share that I landed my first big-name franchise in the fitness niche. We are set to launch a direct response campaign on Monday, and I'm eager to make it a success.
I've been offering a free 10-day trial, but the client would like a paid offer as they're in need of cash flow to grow their business.
Although the client is just seven months old, they already have a list of 700+ inactive clients from their aggressive ad campaigns. I was wondering if anyone has any advice on how to word the offer.
The client wants to offer 5 premium classes for $49 or 10 for $89.
Should I go with " {{contact.first_name}}, it's Anna at {{location.name}}. Today we're giving away a few 10-class packs for $89, would you like one? If you want us to stop, just say stop"
OR
"{{contact.first_name}}, it's Anna at {{location.name}}. Today we're giving away a few 5 and 10-class packs for $49-89, would you like one? If you want us to stop, just say stop"?
I'm also curious about what results I can expect from a relatively new business so that I can set the right expectations for the client. Thanks in advance for your replies.