Sam Ovens - Creative process

As part of Sam Ovens WeTube community - I have access to internal documents that Sam and his team use for their own businesses.

In that, Sam shares his creative process to build products, agencies and masterminds.

This step by step guide is more realistic and executable than all of the ivy league university (Harvard, Wharton, HEC Paris) curriculum I've previously consumed.

Here it is:

Innovation begins with frustration — it’s all feeling. What sucks? Why does it suck?
How could this be fun? Ideas begin…
Narrow your scope — who is if for/not for?
Constraints breed resourcefulness and creativity - try adding some for fun
What parts can you remove? How simple can it be?
Borrow ideas from other industries
Stop looking at what others are doing, what's hot, and what people are talking about
Use your own senses and imagination - trust your ability to figure things out
Who cares what you used to say, forget your opinions and views — just fix it
Network alone isn’t enough - what’s your vision for the space? What's the value prop?
Something magnetic happens when you create something that's real/pure/from the heart
Try to find a perfect harmony/balance where you get all of the pros and none of the cons
Map out the model, map the processes, look at the numbers, and start thinking…
What “pings” are you getting from the universe? Sharpen your intuition
Imagine the future of your space? What do you see? What trends are happening?
Map your offer next to competitive offers on the strategy canvas
You’re looking for “product-market fit”
Solve your own problems, be the guinea pig, and create for yourself (if possible)
Get it right, prove it — then all you need to do is communicate what you’ve got (no spin)
Pull together all the pieces you need - if you can’t, consider collaborating with somebody
The mechanics of the offer should create demand on their own
Be playful/childlike with the process, don’t force it, your feelings are guiding you
Talk to your team every day, see what they think, and bounce ideas off of them