Jun 3 in General discussion
Broker Value
Other than providing a truck and a rate: how else can a broker provide value to a customer?
I am about 90 days into my tenure and so far I’ve noticed that some of my customers are very transactional. They give me regular, repeat OTR volume but they do not wish to discuss how else I may be able to provide value outside of well.. a truck and a rate. Any best practices to disrupt this behavior pattern and get past this? Or is this merely how some customers are?
For example I’m noticing OB TL rates in the southeast are increasing, but the customer doesn’t want to put time on the books to listen to some of my ideas on how I may be able to mitigate their exposure to spot market volatility.
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Broker Value
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