Nov 1 in Facebook Ads
New Mini Course Drop - Facebook Ads For B2B
Check the Classroom section to see a new free mini-course around how we approach Facebook Ads for B2B with a hyper-targeted ICP. This is a key strategy for when you want to be 100% sure you're targeting the right people, and make highly customized ads and landing pages and offers for this specific ICP.
This also can work for any B2B, and it's a strategy we use for our agency to target different segments of prospects with specific offers.
For example: we have a targeted list built of B2B SaaS companies doing $5-$50M revenue. We have specific ads for mid-market SaaS and a specific offer and landing page for them. We run a lead magnet with a sales page where they can book an appointment after they opt-in.
The lead magnet we have is a low-ticket offer ($17) and so our lead generation for our e-mail list is self-liquidating, meaning it doesn't cost us anything. Then any additional appointments booked and closed are all profit. A very effective strategy you can implement as well if you have some budget set aside for ad spend, know your ICP, and can create the right offer.
Enjoy!
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New Mini Course Drop - Facebook Ads For B2B
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