Nov 5 in Facebook Ads
Facebook Media Buyers - Do you understand client's financial KPIs?
If you're running Facebook ads and are only using platform ROAS and CPA as your primary KPIs, you are missing out on adding a lot of value to your clients and really understanding how their business grows.
Terms you should understand for client growth:
- MER - marketing efficiency ratio
- aMER - acquisition marketing efficiency ratio
- Contribution Margin Dollars
- Contribution Margin %
These are the basics that are crucial for modern media buying, especially in e-commerce. Let me know if these are metrics you're looking at, and if you'd like a video breakdown on how to calculate and measure these.
Cheers,
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Facebook Media Buyers - Do you understand client's financial KPIs?
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