22d ago in Facebook Ads
Easy Facebook Lead Generation Funnel (Course in Progress)
If you're a Facebook media buyer, the best way to prove to your potential clients that you can get them results, is to run your own ads and show exactly how they will work for your client...
There's a funnel I'm running now on Meta ads that's SUPER simple, and doesn't require crazy or insane offers. I'm working on building out a mini-course that I'll share in the course section when it's done.
It goes like this:
Step 1: Make an ad (basic image ad of a Tweet works great) that proposes a very specific and enticing question that you KNOW your ideal prospect will be interested in. This takes understanding your customer crucial.
Below, I talk about contribution margin as an important metric to track in e-commerce, and I know that many store owners don't understand this metric. I don't have to make a crazy offer, and I've piqued their interest.
Step 2: Create a long-form questionnaire using Facebook Instant Forms, or a landing page form.
The goal here is to get a lot of information from the prospect and pre-qualify. I maxed out the survey questions on instant forms (11 questions) and get all the relevant info I need up front.
Step 3: Lead to a booking sales page, OR reach out directly to your prospect with a custom message based on the answers you received.
The more custom-tailored you can make the follow-up message, the better. You can lead to a booking landing page where you sell your main offer and have a calendar scheduler to book a call. You can also just reach out directly to the prospect, and shooting a video walkthrough is helpful, to address your main offer and walk through the questions they provided.
No crazy offers, no promises, just piquing interest and understanding your ideal client REALLY well.
Should I do a full mini-course on this process? This funnel is generating quality leads at $40 per lead with a close rate of 15%, minimum contract value is $20,000 over 6 months.
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Easy Facebook Lead Generation Funnel (Course in Progress)
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