Most business owners lose hundreds of thousands of dollars by not doing proper “price drops.” I see it happen all the time.Doing it properly adds an extra 20% of revenue easy. Most just say the price and if someone doesn’t have the cash, they’ll go in circles for another 30 minutes and still not close.
Sales trainers will use Lambo examples to a real life situation that’s completely different and say “build more value.”That only works if someone has the money, but what if they don’t (genuinely)? If someone doesn’t have the cash and genuinely wants to join (aka not lying), here’s all you need to do.
- Close
- They object
- Agree
- Isolate the objection
- Tie down
- Double tie down
- Get cash on hand
- Offer custom solution
3 things will happen…
- They feel good they got helped
- You’ll feel good you helped
- They got a fair deal for their situation
- Your business makes cash instead of $0
Makes a massive difference in a companies profit margins, try it.