The #1 Way To Scale Is Through Paid Ads... Here's a few tips I've learned

After spending over $200,000 of my own money on ads I've learned a few things.

Create a budget you are willing to spend regardless of results. Maybe that's just $20/day. In the beginning you are paying to learn the game. This really puts your mind at ease because the worse thing you can do is make it so high stakes and "this has to work" type energy into it and you just give up and throw in the towel way to soon.

2. Do video ads and create 10 different hooks that can attach to like 2-3 main portions of content. So the hook is just the first 5-15 seconds. Now you have a ton of marketing assets you can test. Just edit each main portion of content to have each 10 hooks on it. Now you can test up to 30 variations.

3. Make sure you have a strong content strategy in place. Check out the "direct brand funnel" training in the classroom for more on this. But I've realized content is king for sure. It greases up the whole sales process. I spent way to many years grinding gears because I didn't have the grease. Strong content will make your business more enjoyable.

4.Consistently create new ads on the regular. Always be testing is a principle you shouldn't ignore when it comes to ads. You never know which new angle is going to take off.

5.Emotionally, it can be a bit of a roller coaster. I know when my ads aren't hitting I can tend to get down and feel sorry for myself lol. Try to stay logical about it, analyze what part needs fixing, and get to work. I recently realized my damn custom conversion was setup wrong so my ads were wasting money and I was confused as to why it wasn't converting. It wasn't till 4 days I realized this and actually diagnosed the issue.

I love paid ads, always have. It's what saved my gym when I ran that and it's what grew my marketing business. It's 100% worth committing to figuring out because it definitely feels like printing money when you get it down.

Also, if you want 1-1 help from me scaling your agency or coaching business I just opened the doors to my Freedom Creators coaching program. The doors close on July 3rd. So if you are somewhat interested in this shoot me a DM here on Skool and I'll send you over the details of the program.

0 comments