First client, and a big one. Thank you

Just as I discovered Gusten, I was talking to this client (I built some automations for her before) and turns out she wanted to build an evergreen funnel for her course that she sells through webinars right now. Serendipity!

Right now through the webinar this makes about 200K in a year and I'll get 5% of revenue generated.

My scope? Structure of the funnel, copywriting of the emails, outline of the videos. (Not even web design as she has other people—but turns out she's gonna need me anyways so that's a nice extra. I did design half of a sales page to show my skills.)

I'll share something with y'all here.

Not sure if you usually do this.

I spent a lot of time with this client figuring out her company vision, core values, and teasing out her origin story. Here is the whiteboard I made.

Then I structured the copy around Russell Brunson's Story Selling framework...

and she absolutely loved it.

"I didn't know my story was this inspiring!" – haha yeah baby 🚀

We'll launch in a few weeks.

I'm definitely nervous to see if it's actually going to bring in customers.

But so far so good. Let's keep crushing it, with love.

Thank you again.

7 comments