Module 6 - How the Top 1% Buy
In this module, we’re going to reflect on how the top 1% buy, with the understanding that you, as a top 1% professional, are already well-acquainted with this process. Think about how you make purchasing decisions: it’s not through funnels, ads, gimmicks, or pushy sales tactics. You buy when you recognize value, resonate with the message, and feel confident in the person or service you’re considering. You want clear, concise information, and once you decide it’s the right fit, you buy.