23d ago in Sales and Marketing
Step out of the ordinary
Music in presentations … why not?
Several years ago, I was studying the final presentation delivered in Singapore in 2005 by the London Olympic committee. What advertising guru Jon Steel called the Perfect Pitch. (see book of the same name). I noticed the London committee used music in their presentation. They used a song from British soul singer Heather Small, called Proud (see link in the comments). One line from the song is, step out of the ordinary. This got me thinking about music in presentations. Should we step out of the ordinary?
I recently watched some of the U.S. Democratic party’s convention. Every speaker had walk on music. Music was always playing during the times between speakers. And they effectively used music to spice up what is usually a dry as dirt part of the convention called the state roll call. Music is so important in politics that musicians are constantly warning politicians and political parties they don’t agree with, not to use their music.
Music is used to add and amplify emotional elements in so many forms of human communication. All movies and television shows have soundtracks. Podcasts have musical openings and often use music to separate different segments. Music is used in most advertising and in many You Tube videos.
But using music in presentations, certainly in business presentations, is almost nonexistent. Except for the odd video that has music in the background, almost no one uses any music in their presentations. Why not? I’m interested in hearing your perspectives.
Joe Pops
Boring Don’t Sell
P.S. The animated GIF was made in PowerPoint
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Step out of the ordinary
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