Black Friday and Cyber Monday (BFCM) are among the most significant shopping events of the year, drawing billions of consumers worldwide. Consumer shopping behavior and market trends continue to evolve, with retailers constantly adapting to stay ahead in a competitive landscape. The 2023 holiday season set several new records, and 2024’s season is expected to surpass those achievements. This article explores the key trends, consumer behavior insights, and effective retail strategies for 2024. 1. The Rise of Mobile Shopping Mobile devices have become the dominant channel for holiday shopping. During Cyber Week in 2023, 79% of e-commerce traffic originated from mobile devices, with over half of sales coming directly from smartphones and tablets. In 2024, this trend is expected to continue, with 64% of shoppers planning to use mobile devices on Black Friday. Retailers should prioritize mobile optimization to ensure seamless navigation and easy checkout for users. Key Mobile Shopping Data: - In 2023, mobile devices accounted for 79% of Cyber Week e-commerce traffic. - Mobile shopping is expected to exceed 50% of all online sales in 2024. - During Black Friday 2023, mobile app sessions increased by 20% year-over-year. 2. AI's Impact on Black Friday & Cyber Monday AI is transforming holiday sales by enhancing personalized recommendations, targeted promotions, and customer service. In 2023, AI-powered strategies generated $51 billion in online sales globally during the holiday season, with AI chatbots saving retailers significant work hours by handling customer inquiries automatically. Key AI in E-commerce Data: - AI-driven product recommendations and promotions improve the shopping experience. - AI chatbots increase customer satisfaction with real-time responses. - In 2023, AI influenced 17% of holiday orders, contributing to $199 billion in sales.Consumer Spending Patterns & Attitudes Toward Black Friday As Black Friday 2024 nears, consumer behavior continues to evolve. While shoppers are enthusiastic about discounts, their expectations for promotional tactics are shifting.

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