We are rescheduling our Zoom Call to Sunday June 16th due to a schedule conflict. In the meantime please comment some questions you’d like to have answered down below. Appreciate your understanding 🫶

Lighting is one of the most crucial elements in video production, particularly in interviews. It sets the tone, highlights the subject, and ensures clarity and quality of the footage. Here are some reasons why lighting is essential and how natural light can complement it, based on the provided images: 1. Focus and Attention: Proper lighting directs the viewer’s focus to the subject, ensuring they are well-illuminated and stand out from the background. In the images, the interview subject is lit with a softbox, which provides even, diffused light, minimizing harsh shadows and highlighting facial features clearly. 2. Mood and Tone: The type and quality of light can influence the mood of the interview. Soft lighting, as seen in the images, creates a professional and inviting atmosphere, which is ideal for formal interviews. 3. Detail and Clarity: Good lighting enhances the details in the shot, from facial expressions to the textures in clothing and surroundings. The soft light in the images ensures the subject’s face is clearly visible, with sufficient contrast to define their features without being too harsh. 4. Use of Natural Light: Sometimes, a single artificial light source, combined with natural light, can be sufficient for an interview. Natural light is often soft and flattering, and when used correctly, it can provide a balanced look. In the images, the natural light from the venue’s ambient lighting works harmoniously with the softbox to create a well-lit scene. This combination ensures that the lighting is not overly artificial and retains a natural feel. 5. Flexibility and Practicality: Using a single light source simplifies the setup and reduces the equipment needed, making it practical, especially in on-location shoots. The images demonstrate a streamlined setup with a primary light source supplemented by the existing light in the environment, showing how effective lighting can be achieved without an overly complex setup. In conclusion, while artificial lighting is vital for controlling the scene's illumination, integrating natural light can enhance the overall look, providing a balanced and natural appearance. This approach is not only practical but also ensures the subject is highlighted effectively, maintaining the professional quality of the interview.

Alright everyone! Sunday June 9th is the date! What times work for everyone?

Something we’re implementing more often is treating our clients like family. Taking them to lunch or getting them some treats from a local bakery. It’s the little things that can solidify your relationships with your clients. Plus, it feels good to do good for others. What’s something you’ve done for your clients? 👇

What can I offer to bring you more value? It can be about filmmaking, business, sales, directing, work-life balance and anything in between. I want this to be a place where you come every day or even every week to learn something and immediately implement into your own life that helps you get better. 🫶