SWOT Analysis SWOT analysis is a simple tool used to understand the big picture of a business or project. It helps you figure out: - Strengths: What you’re good at or what advantages you have, like a strong brand or loyal customers Weaknesses: What you’re not so good at or what challenges you face, such as limited resources or outdated technology. - Opportunities: External chances for growth or success, like a growing market or new technology you can use. - Threats: External things that could cause trouble, like new competitors or changes in regulations. By looking at these four areas, you can make better decisions and plan for the future.