Hi friends 🤩
I'm designing a 2 day product ideation workshop for a food brand. Much of the focus will require attendees to ideate around 2 to 3 consumer demand drivers. To do this, it's imperative that I get them in the right mental state change and 'shock' them out of their normal way of thinking so they can think in a really stretchy way and are perfectly primed to ideate. Anyone have any experience doing this that they'd be happy to share, or have any thought-starters? - could include:
> Inviting customers into the room
> Dressing the spaces according to the demand drivers we're ideating around
> Using co-facilitators to act out appropriate scenarios which attendees interact with
> etc
Any thoughts would be massively appreciated 🙏🏼
Jon