Need Help with Creative Ad Campaigns

Hello Everyone! 👋

I have a question about getting a "Go-To" session that I can use within the advertising agency I work in. I run a lot of "traditional" workshopping sessions, I am more and more being asked to lead workshops to create fresh ideas, drive decisions and create the foundations of campaigns.

In most scenarios, I am asked to craft a workshop/sprint to generate advertising campaign ideas with usually 3 to 4 hours in an afternoon or a morning... so, not a lot of time... more "Burst" than "Sprint"!

Would love to know from the incredible minds here if you've experienced, or run, these kinds of sessions, and if so, what would you recommend as steps / direction for a "Burst" session with internal creative teams, strategists, and (sometimes) clients?

Is there an AJ&Smart Exercise or Recipe that can be my Holy Grail? ¯\_(ツ)_/¯

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