How I Get C-Level Clients - Part 2: Speaking Their Language

My post "How I Get C-Level Clients" still gets a ton of comments.

So, I'm starting a series to help you find and contact senior corporate clients.

As a workshop facilitator, engaging C-level clients needs a different approach.

It's not like working with the usual clients.

Senior executives think differently.

First, understand how senior executives think.

They think in terms of:

To capture their attention, we need to align our workshop's value with their priorities.

So, don't ever sell them a workshop; rather, offer a strategic solution.

Show them how your workshop solves their pressing challenges to achieve business goals.

For example, demonstrate how you help:

I don't even use terms like 'facilitator' or 'workshop' or 'design thinking'.

I only focus on their outcomes and explain what they get from a 2-day session with me:

I hope these insights help you connect easier with senior corporate clients.

Stay tuned for more posts in this series.

I'll dive deeper into finding and contacting corporate clients.

Feel free to ask questions or share your experiences in the comments!

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