How do you pitch yourself, if not as a workshopper?

Hello all! I am a new workshop facilitator but experienced presenter and speaker. I've been on the lookout for part-time workshop facilitator roles and haven't had much luck. Additionally, I've tried pitching myself to nonprofit organizations for a pro bono workshop in exchange for experience, feedback, and a testimonial, but again, not much interest.

It then dawned on me that people likely don't know what a workshop is and why they need it, and perhaps I need to change my title/service and sell a product or outcome, versus simply selling a "workshop."

Those who are professional workshoppers, I would very much appreciate some insight on what you actually sell to clients, if not a "workshop."

Additionally, if anyone knows of any charities or nonprofits that could use a pro bono workshop, please let me know!

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