Hey FC'ers!
Long-time admirer...first-time facilitator.
Can anyone recommend specific workshop exercises for helping a senior leadership team align on its USPs (unique selling points), mission / vision statements, and value propositions?
For context, the company in question (a medium sized advertising agency) is growing its clients and service offering extremely quickly. So quickly that it's becoming a different type of agency entirely. Aligning on these elements will be crucial during such immense change.
Huge thanks in advance 👊🏼
JB