What are the different types of posts on LinkedIn? · AI for LinkedIn

What are the different types of posts on LinkedIn?

In today's digital age, 𝐥𝐢𝐧𝐤𝐞𝐝𝐢𝐧 has become an invaluable platform for professionals to connect, share ideas, and grow their networks. But with so many users vying for attention, how can you ensure your posts stand out? This comprehensive guide will walk you through 19 different types of posts you can create on LinkedIn to engage your audience and boost your professional presence.

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1. The Plain Text Post

Sometimes, simplicity is key. Plain text posts can be surprisingly effective on LinkedIn. Here's how to structure them:

Start with a strong hook to grab attention
Follow with valuable content to keep readers engaged
End with a clear call-to-action

Remember, the key is to share a story or valuable idea that resonates with your audience.

2. The Video Interview Post

Interviews are a great way to provide value to your audience while also expanding your network. Consider:

Interviewing experts in your field
Being interviewed by others in your network
Repurposing podcast or webinar interviews as LinkedIn content

This type of content showcases your connections and provides insightful information to your followers.

3. The LinkedIn Poll Post

LinkedIn has been promoting polls heavily, making them an excellent way to boost engagement. When creating a poll:

Make it engaging and entertaining
Ensure the results will provide value to you or your audience
Use the same format as text posts: hook, meat, and call-to-action

Polls can help you identify potential leads and referral partners while increasing your visibility on the platform.

4. The Weekend Inspiration Image Post

Don't neglect LinkedIn on weekends! Share posts that match the weekend vibe:

Post images of your favorite relaxation spots
Share weekend activities that showcase work-life balance
Ask your audience about their weekend routines

These posts help you connect with your audience on a more personal level.

5. The Screencast Video Tip Post

Showcase your expertise by sharing practical tips through screencast videos:

Demonstrate how to use specific tools or software
Share mini-tutorials on topics relevant to your industry
Use tools like Screencast-O-Matic or Snagit to create your videos

This type of post is especially useful for those who prefer not to appear on camera but still want to share valuable content.

6. The Selfie with a LinkedIn Connection Image Post

Nothing beats the personal touch of a selfie with a connection:

Take selfies when meeting LinkedIn connections in person
Share the story behind the meeting
Tag the person in your post to increase reach

These posts help humanize your professional relationships and showcase your networking efforts.

7. The Text-Only Question or Request for Help Post

Engage your audience by asking for their input:

Post thoughtful questions related to your industry
Ask for recommendations or advice
Use this as a community-building strategy

This type of post keeps you top-of-mind and at the center of conversations in your network.

8. The Screenshot of a LinkedIn Recommendation Post

Showcase your professional achievements by sharing recommendations:

Screenshot particularly glowing recommendations
Share the context of the recommendation
Express gratitude to the person who wrote it

This helps build credibility and showcases your professional relationships.

9. The Image of a Popular Quote Post

Inspirational quotes can be powerful on LinkedIn:

Share quotes that have inspired you professionally
Create branded quote images using tools like Canva
Include your own thoughts on why the quote resonates with you

Quotes can spark thoughtful discussions and showcase your values and mindset.

10. The Book Feature Image Post

Share your reading list with your network:

Post images of books that have influenced your career
Briefly explain why you recommend the book
Ask your audience for their book recommendations

This type of post positions you as a continuous learner and can lead to interesting discussions.

11. The Infographic Image Post

Infographics are a great way to share complex information in a digestible format:

Share relevant infographics from reputable sources
Create your own infographics on industry-specific topics
Always credit the original source if sharing someone else's work

Infographics can help establish you as a knowledgeable resource in your field.

12. The Screenshot of a Zoom Meeting Post

With the rise of remote work, Zoom screenshots have become increasingly popular:

Take screenshots of virtual events or meetings (with permission)
Highlight the diversity of your professional network
Share key takeaways from the meeting or event

These posts showcase your active participation in professional development and networking.

13. The Raw Spontaneous Video Post

Authenticity can be very engaging on LinkedIn:

Use your smartphone to record quick, unscripted videos
Share immediate thoughts or reactions to industry news
Keep it short, focused, and valuable

Raw videos can help your audience connect with you on a more personal level.

14. The Photo of Family or Hobby Post

Sharing glimpses of your personal life can make you more relatable:

Post photos of family events or personal hobbies
Share how these aspects of your life contribute to your professional success
Be mindful of privacy and maintain a professional tone

These posts help create a more rounded image of you as a professional.

15. The PDF Document Post

LinkedIn's algorithm favors PDF document shares:

Create and share valuable PDF resources
Upload speaker one-pagers or professional portfolios
Share industry reports or white papers

This type of post positions you as a valuable resource in your field.

16. The Animated GIF Post

GIFs can grab attention in a crowded feed:

Use relevant, professional GIFs to illustrate your points
Create custom GIFs to showcase your products or services
Keep the content appropriate for a professional platform

GIFs can add a touch of personality to your professional posts.

17. The Audiogram Video Post

Audiograms are a great way to repurpose audio content:

Turn podcast appearances into short, engaging videos
Create audiograms of your own tips or insights
Always include captions for accessibility

Audiograms combine the engagement of video with the convenience of audio content.

18. The Text-Only Creative Engagement Post

Sometimes, a simple text post can drive significant engagement:

Create posts that encourage likes, comments, or shares
Ask your audience to tag relevant connections
Experiment with different formats to see what resonates with your audience

These posts can help boost your visibility on the platform.

19. The Promote Your Services Image Post

While it's important not to over-promote, don't forget to showcase your services:

Dedicate 10-20% of your posts to promoting your business
Share the 'why' behind your products or services
Use a mix of stories, hooks, and clear value propositions

These posts ensure your network knows what you do and how you can help them.

Conclusion

The key to success on LinkedIn is consistency and variety. Mix and match these different post types to keep your content fresh and engaging. Remember, the goal is to provide value to your network while also staying top-of-mind. By regularly posting diverse, high-quality content, you'll build a strong professional presence on LinkedIn that can lead to new opportunities and connections.

Happy posting! Let me know which one you like best.

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