quick one today as I’m on the train taking my family to the senso-ji temple in asakusa. these are the top 3 kpi’s you should be watching like a hawk in your business: 1. ltv:cac ratio • ltv (lifetime value) is how much money a customer brings you over time. you figure it out by dividing the average money a customer gives you each month by how many customers leave each month. • cac (customer acquisition cost) is how much it costs to get a new customer. you get this by dividing your total marketing spend by the number of new customers. • the ratio: you want your ltv to be 8 times higher than your cac. if it’s lower, you’re paying too much to get customers. • takeaway: aim for at least an 8:1 ltv:cac ratio. if it’s lower, you might need to rethink your marketing or prices. 2. fecc (front-end cash collected) • this is the money you collect right away when you get a new customer. • you calculate it by dividing the front-end money by the cac. • the ratio: aim for a 4:1 ratio, meaning for every dollar you spend to get a customer, you should get 4 dollars upfront. • takeaway: with a 4:1 fecc:cac ratio, you’re not only covering costs but also making solid upfront money. 3. 30-40-30 rule • this is a simple way to manage your business money: • 30% of your revenue goes to paying your team. • 40% covers other expenses like rent, marketing, and bills. • 30% should be your profit. • takeaway: this rule helps keep your business running smoothly and profitable. you should be able to look in your current numbers and calculate these to identify any problems you have in your lead generation/client acquisition strategy. love ya, luis

in the classroom section, we have compiled a TON of free and paid resources for you to check out and start building better systems to get more students in your school. love ya! luis

or where you can instantly ask the next prospect 2x what you usually charge? we all know premium prices are the #1 way you can raise your profit margins in your school, TODAY. I understand in some schools, it might be difficult to ask members to start paying double what they currently pay, but I will be teaching you how you can add 10% - 50% to your monthly revenue. is this something you're interested in for your school? 🫡 let me know in the comments!

tell me more! I'd love to hear some of the roadblocks you are all facing.

hey and welcome to elite BJJ entrepreneurs! stoked to have you here! this group is all about helping BJJ school owners and coaches turn their academies into thriving businesses. here’s what you can expect: 👉 marketing tips: get the latest digital strategies, from social media to online ads, all designed for BJJ schools. 👉 business growth: actionable ways to scale your academy, keep students loyal, and boost revenue. 👉 community: connect with fellow BJJ entrepreneurs. share your wins, challenges, and learn from each other. 👉 expert advice: Q&A sessions, guest posts, and webinars from pros in BJJ and business. 👉 resources: templates, case studies, and guides to simplify your marketing and operations. getting started: - introduce yourself: post about your academy and goals. - share your tips and questions. - stay active: engage, contribute, and grow with us. your participation is key to this community’s success—let’s grow together! let’s crush it! luis