He used this template with a slight variation:
1) Comment on your prospect's post
2) Create a personalized connection request following this template:
- Greet
- Comment their post
- Ask a personalized question related to the post
- Personalized signature
Here is one example of Dennis's personalized note:
"Hi Jon, I've been enjoying your posts and I particularly liked the chat you guys had with Luke, and how you start with a quick meditation to bring things to the *now*.
It would be great to connect. How are you starting your week?
Dennis
PS. Congrats on the growing success of your book :)"
Dennis did not ask a question on the content, which might make it a little harder to create a profitable conversation but it's a great test!