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Aug 23 in Easier Prosperity
🟢 "YouTube Videos are the most powerful marketing tool on the planet."
If you haven't already, I suggest that you go and watch it because it is insane.
Ed dropped some gems I want to share with you about using YouTube for your business. These are not the usual vanity metrics people go for or promise you, which never convert for your business itself.
Ed's funnel is simple. All he does is make YouTube videos for his product and send his viewers to his website and newsletter.
YouTube videos establish the goodwill, trust, and personal feel that will encourage your audience to become clients for your business.
This value funnel has been proven to work and has generated 1.2 million so far this year alone.
In his YouTube videos, he creates highly targeted content directed directly at his ideal customers, providing them with "gold"—something that they value so much—absolutely pure value before making a call to action.
Then he has his newsletter, which he uses copy to convert his viewers into customers. Good copy for the right audience is valuable and powerful in building your business. If you can express value through written text, just like people can through their books, you can attract the right clients just from that alone.
Ed creates content, but it's not the average content you're used to seeing.
He creates only value-packed content targeted at his ideal customer profile. He knows everything they need, want, and desire and creates content to fill all of those gaps.
By doing all of this, he generates millions!
Learning a lot from people 10 steps ahead of you, even though they are in the same market, can show you the major things you need to improve on as a business owner.
Ed's content alone has taught me a lot, which is why so many people know, like, and trust him—his content is just that good.
So, if you can show up every week to create valuable content people remember you for, you'll never be forgotten in the marketplace.
Due to the performance of your product, content, and good word of mouth, you will be rewarded with loyal clients and referrals.
I hope you gained value from this and will take all of this information into account when taking action to improve your business and personal brand.
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🟢 "YouTube Videos are the most powerful marketing tool on the planet."
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