3 list health tips 🧹 · The Email Lab

3 list health tips 🧹

List health is email marketing 101, but let’s be real—how often are you actually doing it? 🤔 Let’s fix that with three game-changing tips to keep your list squeaky clean and your emails landing in inboxes, not spam folders. 🚀

1. Permission is EVERYTHING.

Only email people who’ve explicitly said, “Yes, I want your emails!” Don’t scrape LinkedIn contacts or buy dodgy data. Not only is that a GDPR nightmare, but it’ll tank your deliverability faster than you can say “spam folder.” A spam complaint here, a bounce there—before you know it, your email tool bans you. Stick to consent—it’s sexy and effective.

2. Validate those emails.

Forget double opt-in—it kills conversions. Instead, use email verification tools. They catch fake addresses and bots before they pollute your list. Pro tip: if you’re sharing a lead magnet, email the download link rather than showing it on the form submission page. No real email, no freebie. 💡

3. Ruthlessly prune your list.

Cold subscribers (those ignoring you for 90+ days)? Delete. Bounced emails? Delete. Unsubscribed? Gone. Keeping disengaged contacts doesn’t just cost you money on platforms like Mailchimp—it tanks your sender reputation. And if your reputation dips, your deliverability follows. Bye-bye inbox visibility. Prune weekly or monthly—make it a habit. ✂️

These small steps protect your list, your wallet, and your reputation.

Keep it clean, keep it lean, and watch those open rates soar.

Let’s do this! 👊

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