💫 DAILY PURPOSE POST CHECK-IN!
Yesterday's live class was straight fire!!! 🔥🔥🔥 (If you missed it, head to our classroom ASAP to watch it bc the revelations some of you have already shared with me are BEYOND!!!)
December live class is now in our calendar!!!
Think about taking today and/or (at least) tomorrow off of social media! I’m not posting any business feed content until Friday - launch of Iconique Academy™ Friday at 11am CST!
Here's some very important insight to marinate on during Thanksgiving break: we in the biggest trust recession ever so this is crucial! glad you had this revelation! after BILLIONS of studies:
🩷The "7-11-4 rule" in Google's context refers to a marketing concept suggesting that for a consumer to trust a brand and make a purchase, they need to engage with its content for approximately
🩷7 hours consumption of FREE content
🩷 across 11 different touch points (interactions)
🩷spread across 4 different platforms or channels.
Time to reflect your strategy, operations, effort and realistic expectations to mirror this.
😩😩😩 SAY THANK YOU TO ALL THE “POPULAR INFLUENCERS” WHO JUST WANTED TO MAKE MONEY TO POST FOR YEARS THAT GOT US HERE 😩😩😩
But it’s our reality, so you cannot think posting a few months alone is going to flood in the customers.
They have to be nurtured! How are you nurturing your clients PAST your free content? Mine is:
⭐ free community
⭐entire freebie vault
⭐long form content like podcast/YouTube
⭐email marketing
⭐free quizzes
⭐free challenges
I don’t expect each of you to do the level what I do by any means (I do have a team) but I want you to understand Long form content is the best way to get someone to trust you from top of funnel to bottom of funnel most efficiently/quickly. (I have a YouTube video set to go out about this that I will share in here once it’s live!
💭 Wealth Mindset Tip: Your income can grow exponentially when you stop trading time for money. Focus on creating systems and content that work FOR you! Which automations make you nervous - the very ones that could become your most valuable digital assistants? Remember: Every piece of content you create is a potential income stream. Make it evergreen, make it valuable, make it work smarter than you work hard.
🔥 Drop your daily post below (your most recent) for feedback and engagement!
👑 Remember, for your daily to-do:
✨ Comment meaningful feedback on 3 other posts
✨ Support your fellow purpose-driven entrepreneurs
✨ Let me know what you’re grateful for in your business/brand-building journey because I know YOU have grown so much - time to reflect on that in the comments below while showing each other support and encouragement!
I will not be posting in here tomorrow so we can all enjoy a day for Thanksgiving. I am so grateful for each of you!