Oct '23 (edited) in 31 P's
What's your promise?
Most contentpreneurs either have a TERRIBLE promise or not promise at all and then wonder why they struggle with making sales...
The clearer you are on your promise and the better your promise is, the easier it will be to make sales.
What's a promise?
This highly desireable end result people get when they've gone through your program is called the “promise”.
Example promises:
Drop 10lbs in 30 days
Earn $10,000 in 90 days
Speak fluent Spanish in 60 days
Eliminate your Germany accent in 90 days
Get a date on Tinder within 7 days
Grow your Instagram by 1,000 people in 2 weeks
Notice how NONE of these examples are vague or general? They're all highly specific, and often highly desireable.
If you're unsure what YOUR promise is, one of the easiest ways to determine what your promise is to just look and see what other people are already selling.
This tells you what other people are already buying :)
The 4 main ‘desire areas’ that people spend the most money are:
1) Relationships
2) Money
3) Beauty
4) Pain Relief
Note: You do NOT have to be an expert in any of these fields right now, but you need to at least be interested in a field and be prepared to study it and learn more about it. You should like (but ideally LOVE) the topic enough to be talking about it in your content & conversations daily.
When I first started coaching business, I knew very little, but I knew enough about it to help people with it and I knew I wanted to study it more.
What sort of end result would someone happily pay at least $1,000 to achieve?
What sort of end result would YOU pay $1,000 to achieve?
Chances are, both answers have to do with 1 of the above 4 categories.
An amazing bonus question is: Who is already promising this end result and making good money selling it?
If you can’t find at least 3 people who are already selling something like this, you’ll likely have an incredibly hard time selling it.
So make it easy on yourself and just find something other people are already selling!
Then make your own unique version of it :)
The promise is usually the hardest part for most people to get clear on, so if you’re getting stuck on it, don’t beat yourself up.
Give yourself time, do some soul searching, or hop on a coaching call and get some help to determine your Promise.
This guide will also probably help you a ton!
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What's your promise?
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