Oct '23 in 31 P's
What do you charge?
Pricing is a powerful leveraging mechanism that will either allow you to hit your income goals quickly or slowly.
The higher you price your programs, the less units you need to sell to reach your income goals.
Example: If your monthly income goal is $10,000, and you have a $1,000 program, you only need to sell 10 per month to hit your goal.
But if you only have a $10 program, you have to sell 1,000 per month to hit your goal.
So, how will you price your products & services?
Even before you know WHAT you want to sell yet, it’s important to get clear on your pricing model.
When starting out, I suggest having 3 pricing tiers...
1) Free
2) Low ticket
3) High ticket
I always suggest starting out low, and then slowly increasing your prices over time.
This allows you to enter the market at a competitive price, and removes any doubt you might have around the thought of “people can’t afford my products and services!”
General suggestions:
- Freebie: $0
- Low ticket program: $20/month
- High ticket program: $997
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What do you charge?
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