Recommendations
I am somewhat of a newbie but very interested in seeing what recommendations you all have for me. I am looking for a bit of a boost on my community page.
I have most of the basics lined out but was hoping someone might be able to offer me with some advice on a tedious item I might be overlooking or missing out on to help out my brand/community.
All recommendations are appreciated.
Thank you!
Chris Tierney
2
11 comments
• Jul '24
Hi Chris, here's my thoughts on how you can increase page conversions:
1) Group description: #1? Says who. I'd remove this. Make the copy outcome focused. What is the prospect dream outcome? Make more money? Convert more sales? Whereas you're focused on the mechanism. So could be "Close more sales with the Sales Vibe Method".
Pro tip: Use chatgpt to help with your copy ideas!
2) There is way to much copy and the images are too tiny in your thumbnail. I can't read/see it. Personally, I'd just have a banner logo here, and use the description and About to sell features and benefits.
3) Consider more still images in your About page that show PROOF, client testimonials work great. A lot of people won't be bothered to watch a video. Even if it's short. We want proof and we want it fast.
4) Chunk down your About copy. Tidy up and create more space. Use emojis to help aspects stand out. I think the goal should be to say the most important things with the least words. eg. See mine: https://www.skool.com/high-intensity-business/about.
So for example, I'd be inclined to have something like:
Hi there,
I'm Chris, and I've INSERT PROOF.
Learn practical tips and strategies to make more sales, improve your pitch, and understand buyers better.
You get:
  • Live workshops with Chris Tierney
  • Ask questions & get support
  • Collaborate with the SVI community
  • Done-for-you planning and building your sales pipeline
  • Learn to avoid burnout from dead leads
Boost your sales success and increase your commissions by 50%!
#####
Good luck!
1
• Jul '24
such good info. Thank you!
1
• Jul '24
Also, take a look at the About pages of the Skool Games winners! These guys are doing 100k/mo so they aren't too shabby at conversions lol. My page was inspired by a Skool games winner about page format!
1
• Jul '24
Going to switch things up tonight or tomorrow. Will send it to you for your opinion again. Thanks again!
1
• Jul '24 (edited)
I made some tweaks. Interested in seeing your opinion once the cover and group description is updated in about an hour or two.
1
• Jul '24
ping me when it is updated!
1
• Jul '24
ping'd you
1
• Jul '24
ok this is a big improvement. Logo much better. I still think you could do with some screen shots in the slides of proof (client testimonial quotes). I should take my own advice here. your description on the right hand side still needs to be outcome focused. What is the dream outcome? Make more money, close more sales, just simply say whatever it is that your prospect desires. Not the stuff that gets them there. Now onto the About text under the slides. You need to unchunk this into short lines and bullets. Currently it's all the one paragraph and looks bad. I'd also consider removing the links to your Tik Tok, IG and YouTube on the right hand side. I think it might distract from the primary action "Join Group".
1
• Jul '24
Let me get on that right now.
1
• Jul '24
In fact, the About page for this community is a GREAT example Contentpreneurship.com (Free). Super simple description and bullets, uses the pic of Kirby and Ovens as proof.
IMO building a community on how to close/make more sales will be difficult without niching down ala $100M offers. You may find that you will convert better and be able to charge a lot more if you can niche down e.g. "I help IT sales professionals close more deals" or niche down more "I help IT cloud hosting sales professionals close more deals".
0
• Jul '24 (edited)
Will definitely take your advice to heart and look at the others as well
0
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Christopher Tierney
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