How strong is your pipeline game?
Your pipeline is a database of all of your prospects and clients.
The most elementary form of a pipeline is your DM inbox.
The more conversations you have with prospects on a daily basis within your pipeline, the more sales you’re going to make.
Having a pipeline full of prospects AKA “leads” is essential to a healthy business.
Another word for pipeline is a CRM or a “Customer Relations Manager”.
The CRM I suggest using to build your pipeline on Facebook is called Genius CRM.
The software I suggest using for an email CRM is called Active Campaign.
(If you need a hand with Active Campaign, can help you out. He helped me massively when I first got started with it!)
Instagram has a built-in CRM now called ‘Filters’ so you don’t need any extra software for that.
Once you have started building your pipeline, it’s important to remember that every single lead in your pipeline should eventually tell you 1 of 2 things.
The first: “Go away. Not interested.”
If they say this, remove them from your pipeline.
The second: “Sounds good, how do I pay?”
If they say this, congratulations.
Until one of those 2 things have been said, follow up with your prospects in your pipeline often - at least once per week.
Not following up is a sign of disrespect.
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Ted Carr
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How strong is your pipeline game?
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