First some context (skip to the bottom for the full breakdown)
I understand the Instagram and short form game well... Getting over 70M views in under 7 months and growing multiple accounts.
BUT...
I want to jump on the YT long-form train, so did some digging, actually A LOT of digging.
The ONE thing that stood out to me is this:
Editing is overrated.
Instead it's all about this (in order of importance):
- Thumbnail & Title - they should complement each other gauge interest, have a promise to solve a problem but still leave a curiosity gap.
- Scripting and structure.
Why am I saying this and why should you even listen to me?
Well, the idea with content is to look for outliers - a super well performing piece of content on a new account - I know this from the short form game.
It took sometime but I finally found it, the golden nugget. And the craziest part?
It was on a brand new account with less than 1.5K subs, in my niche, doing 14K views in 2 weeks. I clicked on it watch it was the most generic b-roll, AI voice, no-face shit I've seen. But I WATCHED it simply because of how good the scripting and structure of the info was put.
🚀Now, for action steps to help you out:
- Install VidIQ chrome extension - this gives you stats on how well videos perform, high-performing outliers, the search volume and competition based on your search term.
- Install Glasp chrome extension - this will give you the entire video transcript and allow you to import it directly to ChatGPT
- Based on your ICP find search terms they would use
- Look for a high search volume with low competition score (that's where VidIQ comes in)
Going to actually start creating and let you know how things go
Happy Sunday! ✌️