🥇 The #1 Thing Missing In Most Businesses

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Jul 4 (edited) in 🗣 General

All the hype that you can scale a business out of nowhere with little experience does a lot disservice to people.

There are a few rare folks out there that can talk and market there way to success with no real product that works, but most of us can't.

I think it takes a hackers mind and maybe a lack of ethics to do that.

But the problem is, if you go online you'll see all these people with success, telling you what to do, how to do it, you just need this ONE thing.

It's super confusing honestly.

For myself I've turned off a lot of that noise. I don't really listen to all the get rich schemes. I have learned a lot online from people, but I build my own unique path.

I used to save all the strategies and tactics I saw in an Airtable database (of course =). It was overwhelming to say the least. I would have to spend HOURs just sorting through it all.

And I mostly never to use any of it.

Now I don't write down all the ideas I hear, or save posts, none of it. I keep my mind free from all that. I only keep track of my goals, my current blocker, and I only try and solve that one blocker. I don't create 10 other things to do tomorrow.

I started to develop this awareness personally when I started to develop a mission and vision for what kind of world I wanted to help build.

A mission and vision gives you a clear set of values and boundaries to live your life. They don't always give you the perfect answer to every question, but in the beginning they surely help you avoid a lot of the noise, and it immediately eliminates all the things people say you need to do.

You ALWAYS can check the information that comes into your brain against that mission, and start to discard 99% of what you hear, because it just doesn't apply to you.

Even still, every successful business owner says you need one (a mission and vision), but to me it still felt quite vague. Or it felt manufactured when I tried to build one.

So for a long time I never put much effort into it.

It started to change when I met someone really passionate about building a vision and we got to crafting one for myself.

I think the secret to this is:

#1 Your vision should scare and excite you a little. If not, it's probably not that interesting to you, or not hard enough to achieve. It should create a feeling deep in your gut. And if you don't have it, its OK, just continue the search and wrestle with it.

#2 It doesn't have to be perfect, and it can be morphed overtime to become more powerful and relevant to you and the world.

#3 You should tell others about your mission and vision, not as a sales pitch because quite honestly most won't care. And when you do tell people your vision, tell it as a story, and how it applies to others instead of you. Listen to how people react, are they totally bored? do they ask you more questions? are they excited? Do they not understand? I think a good mission and vision will develop after you tell the story 100 times.

#4 Don't forget about it. It's easy to go through the exercise of building a vision and then forgetting it 10 minutes later. It won't be anything more than a statement to start, so after the excitement wears off you'll need to revisit it, tweak it, live it, for it to become something.

So I think the secret to a mission and vision is not so much about crafting one, but living it. Making it REAL to you and the world. A mission and vision is more about the work you do than the words you say.

I think a mission and vision is the true secret to long term business success. And to peace and harmony in your own life.

Its the one thing that is bigger than you, that you can always lean on in the tough times to pull yourself out of the funk and try again.

It's the only thing that keeps you from getting distracted in all the noise of the world, expensive cars, people making millions of dollars over night.

You need a center, and a vision bigger than youself to find the consistent growth and the peace you need and want.

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