Niche MARKETING Vs. Niche SERVICES

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Continuing my thoughts on finding your NICHE...

This might help you create more NICHE content and marketing material—and at the same time not fear you're leaving business on the table.

One of the biggest fears about niching down is that you'll lose business to the infinite number of people you COULD help. Only because you didn't say it all upfront.

(It's actually a silly thing to think because no one cares or is paying that much to your marketing material to deep dive into what you're saying unless it's truly relevant to them right now.)

But this is important: Understand that what you market to the world and what you ultimately sell can be two different things.

You can sell all sorts of services if you have an active listener. But you can't market them all at once to a passive scroller.

Use your marketing to go deep on one subject that NO ONE can beat you on.

Go niche, make an impact, say something that NO ONE else can.

Once someone notices you, reaches out, makes contact, you can sell whatever you want because you have their attention. And likely some trust because you have some guts to say something no one else is.

You can convey all the nuances and complexities of your services to an active listener.

But in your marketing where you have someone's eye for just a second, don't overload them. Do something amazing so that you get that second chance for the full deep dive on what you can do for them.

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