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Mar 19 in 🗣 General
"I kinda niched into..." Why commitment to your tribe is vital.
I got a message from someone the other day about how they "kinda" niched into something.
It felt so vague, lack luster, undecided. They then mentioned two different niches (not one) but that's not really the point.
It got me thinking about why people don't really find a real niche.
The idea of selecting a niche has a lot more to do with whom you are committed to. Or which problems you're committed to solve.
For most, picking a niche is not just a thing you wake up and decide to try out, or maybe it is, but maybe that's why people bounce around so much.
Because customers will only commit to you, if you were long committed to them long before they hire you.
So picking a niche isn't a flimsy exercise.
It's a commitment to a cause, a set of people, with a problem.
The commitment is what bears all the real fruit.
You get massive results for people after years of deep commitment to something that gave you deep expertise in a subject.
Commitment is also what creates good marketing, content and taglines. Good marketing, content and products come from experience, experience comes from commitment.
You can't really fake it.
If you find yourself constantly picking a new niche, or new tagline, it likely shows a lack of real commitment to serve a group of people.
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"I kinda niched into..." Why commitment to your tribe is vital.
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