Step 1- Start prioritizing short-form content & platforms (E.G. YouTube Shorts, Tiktok, Snapchat, Reels, and even Facebook)
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Step 2- Direct all the traffic in the links in your bios on your short platforms to your YouTube channel. This is important because the goal is to build a strong following and the easiest way to do that is with longer-form content. Why?
a) People can see more of your personality without being too scripted and connect with you on a real level.
b) You get way more money with YouTube ad sense when people watch your longer content
c) You can go in-depth into concepts and ideas unlike short-form where the value you provide is limited
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Step 3- Collaborations - To maximize the traffic coming into your YouTube channel you want to find other social accounts that have a similar audience to you that also post similar content. Reach out to them and ask them to do a collaboration post. Here's the secret to successful collaborations.
You actually want to collaborate with creators that have a smaller audience than you. Why? When their fan base sees your page they will automatically compare who they are originally following with your page.
Once they see you have more followers social proof kicks in and you convert a much higher percentage than if you collaborate with someone that has a bigger audience.