How do I build a personal brand?

I run a creative agency called Edittifi. We are excellent at what we do. We have an amazing portfolio. We have some offers which no one has on the planet. But how do I get clients? At this point, we know that Cold Outreach is just kind of dying. So building a personal brand is the best option I guess. But on what should I make content? what kind of videos do I have to make?

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