Mar '23 in Marketing
My Marketing Campaigns - Successful and not so successful
Hi Everyone
Very interested to hear about you all and what marketing initiatives you've tried.
- I've spent a lot on google adds and seems there's a bunch of aggressive click bots that drain the funds very quickly. Each campaign I get one good prospect and then nothing.
- I have a client who uses a vast number of backlinks to a series of websites linked to local coaching URLs. This worked Ok and got we a couple of good clients over the last few years.
- Every so often I ask current and past clients for referrals - this gets a client or 2.
- I network a bit - I used to do breakfast groups - that involves 5 hours a week if you do it properly and can result in clients depending on the level you're pitching at.
- I had a person dong telemarketing to a database I scraped from an online database - they would qualify 10 leads a day and I'd follow up - I got about 1% success rate. Lot of work but steady stream of clients.
- I've done 3 done for you LinkedIn lead generation campaigns. The first one cost USD $3k and took 3 months of follow ups and generated 1 client @ $2.5k / month. The second one was very tightly focused on Web3 and right now very few of them have any money. So that $9k hasn't resulted in any returns. The third one was more expensive and delivered no leads in the first 2 months so I discontinued it.
- I'm reviewing my approach right now. Fortunately of the Gerber 3 branches of marketing: Lead generation, lead conversion, and customer fulfilment. I'm very good at the latter 2. My customers stay with me for an average of 4 years. So I don't need that many new clients.
- Very interested in your experiences and comments. :-)
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My Marketing Campaigns - Successful and not so successful
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