Oct 15 in Product Feedback
Struggling To Get Members To Book Calls ❓
So around a month ago we were averaging 20 group joins per week. Of the 20 that joined only 1 would book a call (on average).
Of course this is quite a horrifying conversion rate so it got me thinking what we could do to change this.
After implementing the 3 steps below we now average 5 call bookings for the same 20 joins per week.
- 'Start Here' Section
Originally we just had a pinned post that would tell people to book a call + why they should.
Whilst this is effective, members may simply not see the post, or they might not check the community tab out.
Adding a 'Start Here' course in the classroom on top of this post was massively helpful.
Often when members join the community the first place they go is the classroom as they want to learn.
And so the thinking is that many more people are seeing the start here section as opposed to a pinned post.
2. Locking content until they book a call
Hormozi has spoken about this recently and it's been really helpful.
Locking content until members book gives them yet another incentive to book a call.
The more reasons we could stack for people to book calls then of course the more we would get.
3. DMs
This is where the biggest difference has been made.
I would always DM people encouraging them to book on.
But if they didn't reply I'd simply leave them be and not follow up.
People just forget and the amount of times I've followed up after being ghosted and people have booked is crazy.
Sending a meme (See Below) is a great way of making it not feel too salesy too.
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Struggling To Get Members To Book Calls ❓
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