Stop Caring About Followers, You Don’t Need Them to Make Money—Here’s What I’ve Learned

Too many people are obsessed with growing their social media following, thinking that more followers equals more money. It’s a myth. You don’t need a huge audience to make money online. What you need is the right strategy and focus.

Your profile matters.

It should clearly communicate who you are and what you do. If someone visits your profile, it should speak directly to your ideal customer and tell them why they need to connect with you.

But it’s not just about having a polished profile—it’s about finding the right people.

You need to find individuals who are interested in what you’re offering, not just anyone. This is where tools like Loom come in handy. Use them to send personalized, valuable messages that catch attention, whether it’s explaining your offer or sharing insight that resonates with their needs.

The key to making money isn’t in followers—it’s in offering.

Make your offers directly through DMs. Skip the vanity metrics and focus on sending personalized outreach to those who need what you have.

You don’t need a massive audience to succeed, just a few real, qualified leads.

Stop chasing followers. Start focusing on the people who will actually buy.

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